2022 Digital Trade Program Requirements

- Altria Group Distribution Company -

- Tier 1 -

  • Submit ATOC Scan Data

- Tier 2 -

  • Tier 1 Requirements
  • Have a Retailer Digital Platform Available for ATC's 21+
  • Participate and Deliver ATOC Retail Digital Coupons
  • Unbranded Communications Within Retailer's Digital Platform in the #1 Position

- Tier 3 -

  • Tier 1 & 2 Requirements
  • Demonstrate Responsible Branded Digital Advertising Requirements
  • Demonstrate the Ability to Deliver ATV 21+ Value to Specific Loyalty ID's
  • In-app Digital Advertisements for ATOC Branded Offers in the #1 Position

Success Systems can support all 3 tiers of the Digital Trade Program from Altria

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Why Sign up for Altria's DTP?

Signing up for Altria's Digital Trade Program has a host of other benefits.  You will see from Altria, a few one time incentives for reaching tier 2 and another for reaching tier 3.   On top of these incentives there are also incentive increases to scan data transactions and additional one time incentives.

Already a Scan Data Customer?

You will need to reach out to your Altria rep and sign a new contract to start your participation in Altria's replacement of the Scan Data Program, the new Digital Trade Program.

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DTP Incentives Summary

Scan Data Base Incentive

Submit Scan Data accurately according to AGDC 2022 requirements.  Incentive rate of $0.005 per scan data transaction.

Consistent Loyalty ID (CID) Incentive

Consistently submitting Loyalty ID/Rewards Numbers in a store’s weekly file submissions.  Incentive rate per transaction of $0.03 for 5-9 CIDs and $0.07 for 10+ CIDs

Scan Data Maintenance Incentive

A one time incentive of $120 per retailer is available if weekly Scan Data files are submitted throughout the initial time frame of April 3 - October 1

Retailer Enablement Incentive

A one time incentive of $250 for joining tier 2 and $500 for joining tier 3 of the DTP.

Digital Data Submission Incentive

This will improve in app engagement with ATCs 21+.  There is an incentive rate of $0.006 per Scan Data Transaction with Loyalty ID.

Email Marketing Incentive

Improve awareness and engagement with ATCs 21+ and the communication of offers.  There is an incentive rate of $0.003 per Scan Data Transaction with Loyalty ID.

EAIV Incentive

Helps prioritize and implement the Electronic Age & Identity Verification.  There is a one time Incentive of $250 per store.

ATC 21+ Data Incentive

Providing ATC 21+ names utilizing an approved EAIV solution.

Altria Digital Trade Program

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